BMW Activate The Future Goes Live!
A new BMW documentary went live today. In a series of four short films, BMW volition brainstorm promoting its upcoming ActiveE electric automobile. Instead of choosing the now archetype TV advertizement, BMW decided to plow to the online medium and leverage some of the social and viral characteristics.
The online documentaries run between iv and ten minutes.
Rich Steinberg, manager of electrical mobility at BMWNA, said "[the] intent was to get some people in the space to join united states, to talk well-nigh their view of mobility and the future of cities,"
The brusque films were created by ad agency Kirshenbaum Bond Senecal + Partners, and feature some important figures in the The states: Blade Runner designer Syd Mead, Marissa Mayer, Google vice president of location services, astronaut Fizz Aldrin, among others.
BMW's recent focus on social media comes to show the importance of not-traditional advertising spaces, with the online earth go a somewhat cheaper, but more effective manner to accomplish potential customers and fans.
"This is complicated dialog that's a skillful fit for social media," says Marian Hawryluk, electric vehicle project managing director for BMW North America.
The first BMW curt films debuted in 2001 when a serial of Hollywood stars and directors worked on what become the famous BMW Films, short flicks that didn't include the usual sales pitch.
More than information can be establish at www.bmwactivatethefuture.com. Stay tuned for more info in the side by side days!
[Source: Mashable ]
Source: https://www.bmwblog.com/2011/01/21/bmw-activate-the-future-goes-live/
Post a Comment for "BMW Activate The Future Goes Live!"